In recent years, online commerce has grown in an absolutely spectacular way, under the protection of the security that the Internet has already achieved when making purchases online. Today, most people have already bought something in an online store , even clothes or accessories, which are difficult to buy when you don’t try them on. Online commerce is becoming more and more important and has reached practically the whole world. This breaks down location barriers, for example, turning any neighborhood store into an emporium that can sell internationally simply by creating a small online website. Many companies have achieved great expansion thanks to this model, and in this way they have broken with their own expectations, going much further than they imagined.
e-commerce is electronic commerce, which is carried out through the Internet, especially centralized in a website or online store. Any company, regardless of its physical location, sets up a page where it offers its products to everyone , since Internet access is unrestricted. In fact, according to the company’s own policy, these products can be sent throughout the country or even abroad , always with reasonable shipping costs. Thanks to this, people have had access to international websites and products that were impossible to find in their countries, making global connectivity ever greater. You may think that it is something that only companies with a lot of funding get, but here we are going to show you that with a little effort and patience, anyone can have an online store to sell to everyone .
An e-commerce website can be described as a page on which a specific company offers its products or services, which can be purchased directly from said platform, without the need to go to any physical place , like a store or warehouse. A company can have different types of websites, only informative, corporate, or also with a virtual store. Sometimes they are created separately, but other times the website itself is used for e-commerce and to publicize the company in question. Obviously, a special platform is needed to manage everything that comes with having an online store, from automatic orders to invoices, shipments, etc… Fortunately, more and more professionals offer free alternatives for this type of website.
The template is the base on which any type of web is mounted, the structure that it will have, and therefore, one of its most important parts. Obviously, the content is the main thing and if we have good products to sell, the store will work. But we have to try to make it easy for customers so that they can buy as quickly as possible, so that they feel comfortable browsing our online store, so that they are interested in those products that perhaps at the beginning they didn’t get so much attention . The template of an e-commerce website serves to attract customers and order all the information and products well, something useful because otherwise our potential customers can take a long time looking for what they want to buy, what should not be like that.
When we set up a website of this type, we always do it on an existing platform, where we set up the server we have and we upload all the information. WordPress or Joomia are usually the most popular in this regard, because they also have a good adaptation to e-commerce websites. One of the advantages of setting up the web on one of these platforms is that we can find pre-defined templates that can serve as a base for our store , with all kinds of options already prepared so that we only have to install it and adapt it a little to what we are looking for, and in a matter of a couple of hours, have our online store ready.
In WordPress , the most popular CMS of all, we find numerous templates of this type, which are perfect to give them an e-commerce use. We have Vantage , for example, with a very clean design and suitable for those who do not want to overload the web, or MaxStore , aimed at those stores especially sports or clothing , where we do have many products to sell. Sabino is one of the most creative designs that we will find here, and it can be adapted to our entire taste. All these templates are one hundred percent free, so it will cost us nothing to download them to include them as the basis of our online store.
The plugins are extensions added to the platform that we are using, which we can use to give a better service and better options to our website. Through these plugins we can know the data of those who enter the web to buy, track orders, keep billing information when someone creates an account on the web … WordPress is absolutely full of plugins of all kinds that surely They will be very helpful to us to launch our online store and give them all that packaging that our customers deserve.
WooCommerce and WP Ecommerce are the two main plugins that we find in this regard, very complete applications to have everything at hand when creating our website. Memberpress will help us create accounts and memberships for our clients, in a safe and very efficient way. RedSys is, for its part, one of the most used payment gateways in online commerce, totally secure and with many options to customize payments. Finally, we also recommend Social Login , a perfect plugin to have the web and social networks connected so that both are communicating and all news in one and the other is known.